As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Advertising media include magazines, newspapers, television, radio, the Internet, outdoor/transit and direct marketing.
Advertising graduates find jobs at advertising agencies; with newspapers, magazines, and radio and television stations; and in the communication and marketing departments of businesses, government agencies, educational institutions, and non-profit organizations. They work as copywriters, editors, graphic designers, art directors, account executives, media sales representatives, production specialists, media consultants and planners, marketing researchers, and campaign planners, among others.
